.branding-concept{--brand-ink:#20364b;--brand-gold:#ad925b;--brand-pale:#f6f3eb;color:var(--brand-ink);text-align:center;margin:35px auto 44px;padding:35px 30px;background:var(--brand-pale);border-top:3px solid var(--brand-gold)}
.branding-concept-kicker{font-size:14px;font-weight:700;line-height:1.8;margin:0 0 16px}.branding-concept h2{font-size:29px;line-height:1.45;letter-spacing:.015em;margin:0 0 18px}.branding-concept h2>br{display:none}.branding-times{color:var(--brand-gold);font-size:1.2em;padding:0 .24em}.branding-concept-intro{font-size:17px;line-height:1.85;margin:0 0 28px}.branding-equation{display:grid;grid-template-columns:1fr 40px 1fr;align-items:center;max-width:850px;margin:auto}.branding-operand{background:#fff;border:2px solid var(--brand-ink);padding:22px 12px 0;align-self:stretch;display:flex;flex-direction:column;align-items:center}.branding-role{font-size:13px;font-weight:700;color:var(--brand-gold)}.branding-operand svg{width:85px;height:66px;margin:16px 0 10px}.branding-operand h3{font-size:24px;line-height:1.5;margin:0 0 12px}.branding-operand p{font-size:13px;line-height:1.9;margin:0 0 20px}.branding-operand>b{display:block;align-self:stretch;margin:auto -12px 0;background:var(--brand-ink);color:#fff;font-size:17px;padding:13px 4px;line-height:1.5}.branding-multiply{font-family:Arial,sans-serif;font-size:40px;font-weight:800;color:var(--brand-gold)}.branding-down{font-size:34px;line-height:1;margin:15px 0;color:var(--brand-gold)}.branding-answer{max-width:750px;margin:auto;background:#fff;border:1px solid var(--brand-gold);padding:22px 15px}.branding-answer>span{display:inline-block;border:1px solid #d3d8dd;padding:10px 20px;font-size:14px;font-weight:700;background:#f4f6f8}.branding-answer p{font-size:16px;line-height:1.9;margin:15px 0 5px}.branding-answer strong{font-size:22px}.branding-answer small{font-size:10px;color:#687687}.branding-outcome{margin:24px 0;padding:25px 15px;background:var(--brand-ink);color:#fff}.branding-outcome>p{font-size:14px;color:inherit;line-height:1.8;margin:0}.branding-outcome h3{font-size:31px;line-height:1.8;margin:10px 0 16px;color:#fff}.branding-outcome mark{background:#eee0b4;color:var(--brand-ink);padding:2px 4px;box-decoration-break:clone;-webkit-box-decoration-break:clone}.branding-difference{text-align:center;font-size:14px;line-height:1.9;margin:22px 0}.branding-concept-note,.branding-concept-sources{text-align:left;font-size:10px;line-height:1.9;color:#63717d;margin:12px 0 0}.branding-concept-sources a{color:inherit;text-decoration:underline}.branding-concept-lp{--brand-ink:#142b66;--brand-gold:#b59a50;--brand-pale:#fff;margin:0;padding:0;border:0}.branding-concept-lp h2{font-weight:900;font-style:italic}.branding-concept-lp h2>br{display:block}.branding-concept-lp .branding-times{line-height:1.2}.branding-concept-lp .branding-outcome mark{background:#fff45a}.branding-concept-lp .branding-operand{box-shadow:4px 5px 0 #0001}.branding-concept-lp .branding-operand>b{font-size:18px}.branding-concept-lp .branding-outcome{background:linear-gradient(145deg,#142b66 70%,#173788 70%);padding:27px 12px}.branding-concept-lp .branding-answer{border-width:3px;border-radius:9px}.branding-concept-lp .branding-concept-kicker{display:inline-block;background:#b59a50;color:white;padding:9px 15px;transform:skew(-7deg)}
@media(max-width:750px){.branding-concept{padding:25px 16px}.branding-concept h2{font-size:23px}.branding-concept h2>br{display:block}.branding-concept-kicker{font-size:12px}.branding-concept-intro{font-size:14px}.branding-equation{grid-template-columns:1fr 23px 1fr}.branding-operand{padding:16px 7px 0}.branding-role{font-size:9px;letter-spacing:-.03em}.branding-operand svg{width:66px;height:50px;margin:11px 0}.branding-operand h3{font-size:18px}.branding-operand p{font-size:11px;line-height:1.85;margin-bottom:15px}.branding-operand>b,.branding-concept-lp .branding-operand>b{font-size:12px;padding:12px 2px;margin:auto -7px 0;letter-spacing:-.06em}.branding-multiply{font-size:28px}.branding-answer{padding:18px 12px}.branding-answer>span{font-size:11px;padding:9px 8px}.branding-answer strong{font-size:18px}.branding-answer p{font-size:12px}.branding-outcome{padding:20px 10px}.branding-outcome h3{font-size:22px;letter-spacing:-.04em}.branding-outcome>p{font-size:12px}.branding-difference{font-size:12px}.branding-concept-note,.branding-concept-sources{font-size:10px}.branding-concept-lp{padding:0}.branding-concept-lp .branding-concept-kicker{padding:7px 9px;font-size:11px}}

.branding-journey{margin:24px 0 0;padding:30px 0 8px;border-top:1px solid #cfc7b6;text-align:center}
.branding-journey>h3{font-size:27px;line-height:1.7;margin:0 0 12px;color:var(--brand-ink)}
.journey-mobile-break{display:none}.branding-journey-lead{font-size:15px;line-height:1.9;margin:0 0 28px;color:var(--brand-ink)}
.branding-journey-steps{display:grid;grid-template-columns:1fr 1.12fr 1fr;gap:26px;list-style:none;padding:0;margin:0;text-align:center}
.branding-journey-steps>li{position:relative;min-width:0;padding:20px 15px 14px;background:#fff;border:1px solid #c4bcaa;display:flex;flex-direction:column;align-items:center}
.branding-journey-steps>li+li:before{content:'→';position:absolute;left:-25px;top:48%;font-size:22px;font-weight:800;color:var(--brand-gold)}
.journey-step{display:block;font-size:11px;color:var(--brand-gold);letter-spacing:.04em}.journey-step b{display:block;font-size:16px;color:var(--brand-ink);letter-spacing:0;margin-top:5px}
.branding-journey-steps svg{width:70px;height:58px;margin:16px 0;color:var(--brand-ink)}
.journey-queries{width:100%;display:grid;gap:7px}.journey-queries>span{display:block;padding:8px 2px;background:#f2f3f5;border-radius:20px;font-size:12px;line-height:1.6;color:var(--brand-ink);white-space:nowrap}
.branding-journey-steps>li>p{font-size:12px;line-height:1.9;margin:17px 0 0;color:var(--brand-ink)}
.journey-answer{width:100%;padding:12px 9px;background:var(--brand-pale);border-left:3px solid var(--brand-gold);text-align:left;box-sizing:border-box}
.journey-answer small{display:block;font-size:10px;color:#67717a}.journey-answer p{font-size:12px;line-height:1.9;color:var(--brand-ink);margin:8px 0}.journey-answer>span{font-size:9px;color:#6e634b;display:block;border-top:1px solid #d5ccb7;padding-top:9px;line-height:1.8}
.journey-decision-copy{margin:auto 0;color:var(--brand-ink)}.journey-decision-copy>strong{font-size:17px}.journey-decision-copy>span{display:block;color:var(--brand-gold);font-size:18px;margin:10px}.journey-decision-copy>b{font-size:17px;line-height:1.8;display:block}
.branding-journey-summary{margin:26px 0 0;font-size:14px;line-height:1.9;color:var(--brand-ink)}.branding-journey-summary strong{color:var(--brand-ink)}
.branding-journey-note{font-size:10px;line-height:1.9;text-align:left;color:#63717d;margin:15px 0 0}
.branding-concept-lp .branding-journey-steps{grid-template-columns:1fr;gap:30px}.branding-concept-lp .branding-journey-steps>li{display:grid;grid-template-columns:92px 1fr;column-gap:15px;padding:22px;align-items:center;border:2px solid var(--brand-ink)}
.branding-concept-lp .journey-step{grid-column:1/-1;margin-bottom:15px}.branding-concept-lp .journey-step b{display:inline;margin-left:8px;font-size:19px}.branding-concept-lp .branding-journey-steps svg{grid-column:1;grid-row:2/4;width:82px;height:65px;margin:0 auto}.branding-concept-lp .branding-journey-steps>li>p{grid-column:2;font-size:13px;margin:13px 0 0}.branding-concept-lp .branding-journey-steps>li+li:before{content:'↓';left:calc(50% - 10px);top:-33px;font-size:26px}.branding-concept-lp .journey-queries>span{font-size:14px}.branding-concept-lp .journey-answer p{font-size:14px}.branding-concept-lp .journey-decision-copy{margin:0}.branding-concept-lp .journey-decision-copy>span{margin:4px}.branding-concept-lp .branding-journey>h3{font-size:25px}
@media(max-width:750px){
.branding-journey{padding-top:25px}.branding-journey>h3,.branding-concept-lp .branding-journey>h3{font-size:20px;letter-spacing:-.03em}.journey-mobile-break{display:block}.branding-journey-lead{font-size:12px;margin-bottom:20px}
.branding-journey-steps{grid-template-columns:1fr;gap:29px}.branding-journey-steps>li,.branding-concept-lp .branding-journey-steps>li{display:grid;grid-template-columns:52px 1fr;column-gap:10px;padding:17px 12px;align-items:center}
.journey-step,.branding-concept-lp .journey-step{grid-column:1/-1;margin-bottom:14px;font-size:11px}.journey-step b,.branding-concept-lp .journey-step b{display:inline;margin-left:7px;font-size:15px}
.branding-journey-steps svg,.branding-concept-lp .branding-journey-steps svg{grid-column:1;grid-row:2/4;width:51px;height:48px;margin:0 auto}
.branding-journey-steps>li>p,.branding-concept-lp .branding-journey-steps>li>p{grid-column:2;font-size:11px;margin:12px 0 0}
.branding-journey-steps>li+li:before,.branding-concept-lp .branding-journey-steps>li+li:before{content:'↓';left:calc(50% - 10px);top:-32px;font-size:24px}
.journey-queries>span,.branding-concept-lp .journey-queries>span{font-size:11px;padding:6px 1px}.journey-answer{padding:10px 7px}.journey-answer p,.branding-concept-lp .journey-answer p{font-size:11px}.journey-answer small{font-size:9px}.journey-answer>span{font-size:8px}.journey-answer p>br{display:none}
.journey-decision-copy{margin:0}.journey-decision-copy>strong,.journey-decision-copy>b{font-size:15px}.journey-decision-copy>span{margin:5px;font-size:14px}.branding-journey-summary{font-size:12px;margin-top:20px}.branding-journey-note{font-size:9px}
}